Distance / Online Learning Program Calendar (2017/18)
MKTG-283 - Consumer Behaviour
|MKTG-283||Consumer Behaviour||3 - credits||$318.06|
This course is a study of the many influences on the consumer's purchasing decisions. Topics covered include economic, demographic, cultural, social and reference group influences. The emphasis is on understanding the customer, the concepts underlying target marketing and market segmentation.
Prerequisites: MKTG 281
Corequisites: None - Students require a minimum grade of "C-" in a pre-requisite course to progress to the subsequent course. A grade of "D" grants credit. Students require a minimum grade of "C" for credit towards the BBA degree.
Delivery Method: On-Campus Online
Credits: 3 | Length: 45 hours | Course Outline for MKTG-283
MKTG-283 Consumer Behaviour can be found in the following programs: