Web Mail | thePortal
Program Calendar
header image

Program Calendar (2018/19)
MKTG-281 - Principles of Marketing

Course Filters

Course List:
Delivery:

Course NameCreditsTuition
MKTG-281Principles of Marketing3 - credits$324.42

Description:
To gain an overview of the marketing process as it applies to marketing products and/or services in public, private and not-for-profit organizations. At the end of the course, the students should understand the four P's of marketing: Price, Place, Promotion and Product, and the interrelationships between marketing and overall business practices. This 45-hour course provides an introduction to other more advanced courses in the College of the Rockies Business program.

Prerequisites: English 12 or equivalent

Delivery Method: On-Campus Online

Credits: 3 | Length: 45 hours | Course Outline for MKTG-281


MKTG-281 Principles of Marketing can be found in the following programs:

 


Our Mission is:To transform lives and enrich communities through the power of education.

Our Vision is:To create and deliver the most personal student experience in Canada.