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Program Calendar (2018/19)
MKTG-281 - Principles of Marketing

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Course NameCreditsTuition
MKTG-281Principles of Marketing3 - credits$324.42

To gain an overview of the marketing process as it applies to marketing products and/or services in public, private and not-for-profit organizations. At the end of the course, the students should understand the four P's of marketing: Price, Place, Promotion and Product, and the interrelationships between marketing and overall business practices. This 45-hour course provides an introduction to other more advanced courses in the College of the Rockies Business program.

Prerequisites: English 12 or equivalent

Delivery Method: On-Campus Online

Credits: 3 | Length: 45 hours | Course Outline for MKTG-281

MKTG-281 Principles of Marketing can be found in the following programs:


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