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Program Calendar (2018/19)
MKTG-283 - Consumer Behaviour

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Course NameCreditsTuition
MKTG-283Consumer Behaviour3 - credits$324.42

This course is a study of the many influences on the consumer's purchasing decisions. Topics covered include economic, demographic, cultural, social, and reference group influences. The emphasis is on understanding the customer, the concepts underlying target marketing and market segmentation.

Prerequisites: A minimum of C- (55%) in MKTG 281

Delivery Method: On-Campus Online

Credits: 3 | Length: 45 hours | Course Outline for MKTG-283

MKTG-283 Consumer Behaviour can be found in the following programs:


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