Program Calendar (2018/19)
MKTG-283 - Consumer Behaviour
|MKTG-283||Consumer Behaviour||3 - credits||$324.42|
This course is a study of the many influences on the consumer's purchasing decisions. Topics covered include economic, demographic, cultural, social, and reference group influences. The emphasis is on understanding the customer, the concepts underlying target marketing and market segmentation.
Prerequisites: A minimum of C- (55%) in MKTG 281
Delivery Method: On-Campus Online
Credits: 3 | Length: 45 hours | Course Outline for MKTG-283
MKTG-283 Consumer Behaviour can be found in the following programs: