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Program Calendar (2017/18)
MKTG-289 - Integrated Marketing Communications

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Course List:

Course NameCreditsTuition
MKTG-289Integrated Marketing Communications3 - credits$318.06

The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in organizations. At the end of the course the student understands the interrelationships between business performance and marketing communications.

Prerequisites: MKTG 281. Students require a minimum grade of "C-" in a prerequisite course to progress to the subsequent course. A grade of "D" grants credit. Students require a minimum grade of "C" for credit towards the BBA degree.

Delivery Method: On-Campus Online

Credits: 3 | Length: 45 hours | Course Outline for MKTG-289

MKTG-289 Integrated Marketing Communications can be found in the following programs: