Program Calendar (2017/18)
MKTG-289 - Integrated Marketing Communications
|MKTG-289||Integrated Marketing Communications||3 - credits||$318.06|
The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in organizations. At the end of the course the student understands the interrelationships between business performance and marketing communications.
Prerequisites: MKTG 281. Students require a minimum grade of "C-" in a prerequisite course to progress to the subsequent course. A grade of "D" grants credit. Students require a minimum grade of "C" for credit towards the BBA degree.
Delivery Method: On-Campus Online
Credits: 3 | Length: 45 hours | Course Outline for MKTG-289
MKTG-289 Integrated Marketing Communications can be found in the following programs: