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Program Calendar (2018/19)
MKTG-289 - Integrated Marketing Communications

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Course List:

Course NameCreditsTuition
MKTG-289Integrated Marketing Communications3 - credits$324.42

The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in organizations. At the end of the course the student understands the interrelationships between business performance and marketing communications.

Prerequisites: A minimum of C- (55%) in MKTG 281

Delivery Method: On-Campus Online

Credits: 3 | Length: 45 hours | Course Outline for MKTG-289

MKTG-289 Integrated Marketing Communications can be found in the following programs: