Strategic Plan
Our Brand Promise

Rocky Mountain Inspired. Small College Proud.

students on mountain top

Our brand promise defines who we are in the post-secondary education market place. It expresses our commitment to students and drives how we set our path to even greater heights at College of the Rockies.

Being Rocky Mountain Inspired means:

blue mountain We think big and globally. We are inspired to reach higher than we ever thought possible.

blue mountain We never compromise on the quality of your education.

blue mountain We deliver program specialties based on our region’s strengths, such as tourism, mining, business and health.

blue mountain We have university courses and transfer opportunities that help you climb to the peak of your educational journey.

blue mountain You experience real-world learning, stepping out of the classroom and into our communities and surroundings as often as possible.

blue mountain You can enjoy our remarkable outdoors from high intensity sports to a relaxing walk in the woods.

blue mountain We care about where we live and want you to as well.

Being Small College Proud means:

blue mountain We find out not just your name, but what makes you tick.

blue mountain You have access to personal attention that will help you achieve your education and employment goals.

blue mountain We talk to you more often and answer your questions quickly.

blue mountain You see the President in the halls and you can talk to him.

blue mountain We make decisions quickly on things that matter.

blue mountain You never have to feel intimidated about attending college.

blue mountain You can feel part of an extended family.