Tourism Management
Course Descriptions

ACCT 263
This course is designed to teach non-accounting majors to understand the accounting records of a small business and/or to give them the opportunity to use an accounting software program. Concepts, terminology and principles are introduced at a basic level. Topics include revenue and expense recognition, cash vs. accrual accounting, the accounting cycle and analysis of financial statements and other financial information.

COMC 102
This course expands on the writing skills learned in COMC 101 or ENGL 100 and introduces the art of oral communication. The course presents functional communicative strategies that can be used in any workplace environment. Students gain practical experience through engaging and relevant activities and assignments that centre on gathering and summarizing information to produce successful proposals and reports, designing clear visuals with graphic illustrations, and developing speaking skills appropriate for informal and formal presentations and interviews.

COMC 253
This course explores the inherent relationship between culture, language and communication. The key concepts of study are identity, culture, assumptions and stereotypes, beliefs, value systems, and globalization. From theory to practice, students will investigate the impact of identity and context in intercultural interactions. The focus of this course is to help students develop meaningful strategies to communicate in today’s culturally diverse communities.

COMP 153
This course allows students to develop skills in the operation and applications of professional productivity software for the PC. Students use the four applications of the Microsoft Office 2013 suite: Word, Excel, Access and PowerPoint. The theory component develops a broad and general understanding of current computer technology.

ENGL 100
English 100 focuses on composition for academic purposes and develops a student’s ability to write clearly and effectively. Students also learn the fundamentals of critical thinking, persuasive writing techniques (including rhetorical appeals and devices), scholarly research, and academic reading.

GEOG 210
A regional geographic analysis of British Columbia are presented, and the physical, cultural, economic, and historical characteristics of the various provincial regions are investigated. This course also examines patterns of settlement and development, with particular emphasis on industries of importance to the Columbia Basin region, including forestry, mining, and tourism.

MGMT 204
This course provides an overview of management. It covers theory, process and practice of the four fundamental management skills: Planning, Organizing, Leading and Controlling, as well as the role of managers in organizations.

MGMT 216
In this course students can discover and apply concepts to both explain and influence how people and their organizations work. Specific topics include motivation, perception, personality, emotions, communication, team dynamics, decision making, conflict and negotiation, power and organizational politics, leadership, organizational change and development, organization, and culture.

MGMT 302
This Human Resource Management course covers planning, recruitment, selection and placement; job analysis, job description and job evaluation; compensation and performance appraisal plans; employee benefit programs; training and education programs and employee rights, labour relations, personnel planning and evaluation.

MGMT 316
This course introduces the students to the basics of entrepreneurship and small business management. Students gain an understanding of how to establish and manage a small business. An essential part of the course is the students’ development of research and analysis skills. The application of the knowledge is demonstrated by the student completing a business plan.

MKTG 281
To gain an overview of the marketing process as it applies to marketing products and/or services in public, private and not-for-profit organizations. At the end of the course, the students should understand the four P's of marketing: Price, Place, Promotion and Product, and the interrelationships between marketing and overall business practices. This 45-hour course provides an introduction to other more advanced courses in the College of the Rockies Business program.

MKTG 283
This course is a study of the many influences on the consumer’s purchasing decisions. Topics covered include economic, demographic, cultural, social and reference group influences. The emphasis is on understanding the customer, the concepts underlying target marketing and market segmentation.

MKTG 289
The purpose of this course is to gain an overview of the marketing communications process as it applies to marketing in organizations. At the end of the course the student understands the interrelationships between business performance and marketing communications.

RECR 220
This course explores and develops ideas and concepts utilizing a linear or cyclical planning model, and focuses on the details required when planning a special event. Emphasis is placed on the planning of events with research into selecting the right event, event themes, site selection, task and responsibility checklists, organizational committee structures, budgeting and finance, advertising and promotion and event administration.

TOUR 111
This course is an introduction to the tourism industry and explores its role in the economy. The eight sectors of the tourism industry are examined and factors that have affected the industry over time are analyzed. Students develop a travel destination package to learn the planning process involved in organizing a trip. Students also investigate career paths and consider potential opportunities in this exciting field.

TOUR 160
This course is designed for each student to obtain training/certification in a number of areas that are directly relevant to the field of Tourism and Recreation. Units/Modules of this course will be offered throughout the semester during designated times and/or evenings and weekends.

TOUR 231
The work experience provides workplace-based learning opportunities in an industry setting. This allows students to practice the principles and skills learned during classroom study and develop industry competencies. Internships provide the learner with a more direct access to industry employees and managers, building networks and establishing the foundations of one’s career.

TOUR 237
This course examines the relationship between tourism, outdoor recreation and the management and conservation of natural resources. The central concepts of sustainability and sustainable development in working with communities, other resource based industries and visitors to natural resource based areas are studied. Planning and management strategies to maximize benefits and minimize impact to ecosystems, communities and visits are addressed. The roles of various agencies and organizations managing natural resources are examined in terms of their tourism/outdoor recreation roles.

TOUR 240
This course will familiarize students with concepts of risk management and legal liability as they apply to the business of tourism and recreation. The course introduces students to Canadian law and liability issues that may arise for tourism industry professionals and other businesses. Students will also learn about ways to minimize liability exposure.

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