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Home » Business / Professional / Career » Marketing » Introduction to Inbound Marketing

Introduction to Inbound Marketing | $265

Course Overview:

Inbound marketing is a process of using your website in a way that it attracts visitors naturally through search engines, the blogosphere, and social media.

The average human today is inundated with more than 2000 outbound marketing interruptions per day - and we're all figuring out how to block them. Caller ID, spam filters, TiVo, and satellite radio are all things we use today so that we can avoid being marketed to.

In this course, you will discover how to attract customers to your site, what kind of content to share with them, how to use landing pages and forms to collect names and email address, and how to implement lead-nurturing campaigns that result in sales.

Requirements:

Course has specific start/end dates.  Students should log in 2-3 times a week.  Online access is 24/7 so students can access the course anytime that suits their schedule.


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